Basic principles of TikTok algorithms
DOI:
https://doi.org/10.33941/age-info.com52(15)7Keywords:
TikTok, algorithms, machine learning, consumer behavior, content clusteringAbstract
Social network TikTok has strong competitive differentiator in comparing with other platforms. ByteDance exploits machine learning algorithms to generate a recommendation feed (for you page). The algorithm bases on two main mechanisms. The first mechanism provides content database clustering depending on the type, audio track, video captions, and hashtags. The second mechanism analyzes the user’s behavioral patterns based on their actions in the application. The next step is the formation of user interaction scenarios. The difference between the predicted behavior and the real one is the object of analysis. If it equals zero, then the recommendations feed is formed correctly. The user is watching more and more interesting videos, just scrolling through video after video.
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